Our Story

The WhitecrateShop Team
Hello Darlings,

Welcome to our universe. Experts in the magical, the unusual, and the very personal. London based, family run. 

The Hoop Boutique is a place where you can shop the latest personalized accessories, hand selected items with meaning, trending in our world, plus items from our archive to cherish forever. 

You'll find new additions everyday full of magic and dreams, one of a kind, designed by you, for everyday gods and goddesses.

Plus unlock the latest features, launches, awards and events.

On a serious note, surround yourself with positive people who are going to push you forward. I’m inspired by every person on our team and we're looking forward to bringing you 5-Star Customer Service.

Every single item on our site is checked for high-quality and design, and is something we LOVE to wear that we know you will love too. 

Stay fabulous xx

Lou, Kiera, Franziska, Akanksha & Roxy 😘💋 
The Hoop Boutique Team Family